A new gum for the urban crowd

Raw is the new sugar-free chewing gum that tastes just like an energy drink, giving you a boost when you most need it. Raw is a product from Navson, synonymous with the successful water brand, Saka Natural Mineral Water.

By using a unique flavour combined with an edgy design, Raw appeals to a young and trendy audience. The gum is rich in vitamin B and each pack contains 18 pieces of flavour?packed sugar-free gum. Its urban design and sharp style helps make each pack easily distinguishable on the shelf.

The launch will be accompanied by the use of social media channels www.facebook.com/RAWGUM and www.twitter.com/RAWGUM. Each pack will have a QR code, which will link to the Raw Facebook site containing competitions, trending videos and latest news. The Facebook site will have strong connections to a new Raw website, full of blogs, music and weekly features.

Raw will be made available through a variety of channels, from well-known cash and carries to local wholesalers. A large team will head out across the UK in a fleet of branded vehicles visiting independent retailers, partaking in sampling sessions and giving category management advice.

www.navson.com