Charpak’s Packaging Surgery is Open

Following the success of last years Packaging Surgery Charpak, has announced they are to run the Surgery again at this years Packaging Innovations Show at the BDC in London on the 30th September and 1st October 2014 on Stand D8.
Charpak have had much success since last years show. Ichiban UK who supply Tesco with all of their Sushi have worked with Charpak creating a step change in the packaging.

Tesco wanted to revamp the packaging along with exciting new flavours. Working in a collaborative partnership Charpak presented a number of ideas to both Ichiban and Tesco developers. A completely new style was chosen that gave Tesco the step change they were looking for. The Sushi now has a ‘Chocolate Box’ appearance where there are individual cavities containing Nigiris, Cali Rolls And Maki’s. The presentation of the Sushi has improved with the product showing off its stunning look. Since launch in May the Sushi sales YOY are exceeding all expectations.

As Sales Director Justin Kempson is fond of saying “we buy with our eyes, when a product is shown of to its full potential then sales will follow” Kempson says, “Visibility is the key to selling high quality products especially in ‘food to go’ where time is short to make a decision on what to have for lunch”

The collaboration with Ichiban has been just one of the major projects Charpak have taken on since last years Innovations Show. Come and see what Charpak can do for your sales.

Tel: 01480 434434
www.charpak.co.uk