NEW LOOK TO BORDE’S RANGE OF FRUITS IN SYRUP

Specialist wild mushroom and forest fruits in syrup processor Borde, based in Saugues, France, is updating its range of red fruits with new multilayer packaging from RPC Containers Corby.

All eight varieties – raspberries, blueberries, blackcurrants, blackberries, cranberries, redcurrants, red fruits and cherries – are being packed in RPC’s one litre Classic jars with new labels that make the fruit the focal point.

The attractive and practical jars feature a PP/EVOH/PP construction to provide effective product protection against oxygen ingress and give an ambient shelf life of up to 18 months.

The contact clear surface helps to maximise the on-shelf appeal, complemented by the eye-catching clean-cut label design. The jars feature a wide mouth for easy spooning and pouring with a 80mm closure supplied by RPC Halstead. Their light weight, easy handling and high resistance to breakage make them ideal for busy kitchen environments.

“We wanted a packaging solution that conveyed our heritage and expertise while creating a distinctive individual identity for our red fruits,” explains Pierre Rasse, Marketing Director at Borde. “As part of this the packs had to be attractive, practical and ensure the high quality of the fruits was protected and maintained. The Classic jars have exactly met our brief to reflect the premium nature of this gourmet range.”

Tel: 01536 263488
www.rpc-corby.co.uk