POLLARD TO HIGHLIGHT ITS LUXURY CREDENTIALS

A dedicated area of the Pollard Boxes stand at this year’s Packaging Innovations Show in London will feature the company’s extensive capabilities in the creation of innovative luxury packaging solutions for a number of end markets including drinks and cosmetics.

In particular, the company will be unveiling its latest state-of-the-art technologies for drinks packaging, including a variety of stunning materials and innovative decoration techniques that help to create a quality image and effective on-shelf differentiation in crowded markets.

Pollard is the only UK-owned company with the ability to machine manufacture presentation boxes up to 330mm deep instead of the standard 210mm. This offers brand owners additional design flexibility which can be enhanced through the use of a wide variety of specialist materials. These include a natural finish rayon cloth with a sparkle effect, and a unique paper with a soft velvet finish that is highly resistant to rubbing and finger marking.

Brand image and identity can be further strengthened by an extensive choice of high impact decoration options such as film lamination, embossing, silk screen UV varnish and hot foil stamping, all produced in-house.

As well as its capabilities in luxury packaging, Pollard will also showcase a range of solutions for other key sectors including beauty, fine fragrance and personal care, chocolates and confectionery, footwear and accessories, homeware, corporate marketing, multi-media, games, publishing and gift packs.

Tel: 0116 275 2666